Usain Bolt vs. Asafa Powell or: Puma vs. Nike

Hm. Guess which brand´s marketing team screwed up once more promoting a Jamaican athlete at Olympic games… Need a hint? Tom Fordyce from the BBC can help you out.

Find out more about the campaigns at www.chasingbolt.com and www.nikelab.com. Get more information on the Jamaican sprinters on the New York Time´s website.

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