Reggae and Dancehall artistes have been popular product testimonials on the Jamaican market for quite a while. The latest examples are Serani, Chino and D´Angel representing for Coke Zero (via Dancehall-Mobi).
However – as the official summer time has started in the US and Europe – Jamaican music and Jamaican artistes start to play an important role in these markets as well: In the US, Ini Kamoze´s hit song “Here Comes The Hotstepper” has been featured in a new television commercial for the 2009 Buick LaCrosse (via Dancehall-Mobi). And in Europe (more exactly in Germany), candy company Kinder has hired Shaggy to appear in their latest commercial for a chocolate bar called “Maxi King”. See the – slightly amusing – clip above.
Got any more examples for Jamaican artistes in US/European adverts?