Ad Industry meets Reggae – Serani, Chino, D`Angel, Ini Kamoze & Shaggy

posted on June 23rd, 2009 by in Article, Video


Reggae and Dancehall artistes have been popular product testimonials on the Jamaican market for quite a while. The latest examples are Serani, Chino and D´Angel representing for Coke Zero (via Dancehall-Mobi).

However – as the official summer time has started in the US and Europe – Jamaican music and Jamaican artistes start to play an important role in these markets as well: In the US, Ini Kamoze´s hit song “Here Comes The Hotstepper” has been featured in a new television commercial for the 2009 Buick LaCrosse (via Dancehall-Mobi). And in Europe (more exactly in Germany), candy company Kinder has hired Shaggy to appear in their latest commercial for a chocolate bar called “Maxi King”. See the – slightly amusing – clip above.

Got any more examples for Jamaican artistes in US/European adverts?


  • Afflicted

    whut is shaggy bout 80 now?

  • PJ

    Don’t forget the Lee Scratch Perry Guiness ones..those are the best…that shaggy commercial is Horrible

  • “that shaggy commercial is Horrible”
    word!!
    hatte auch überlegt das zu posten. fieses videol.

  • @PJ A true. Can´t leave out Scratch. Here´s the Youtube link: http://www.youtube.com/watch?v=ENnFjxHzdIw&feature=related

  • Wacth Ele’s shoes before they change into “cool” PUMA kicks:

    http://www.youtube.com/watch?v=TTd90D6u4kM

    The Shaggy commercial is the fuckin’ worst thing I’ve seen for a fuckin’ long time…

  • arnett reid aka chriss iconn

    this mother fucking song is very hot