Ad Industry meets Reggae – Serani, Chino, D`Angel, Ini Kamoze & Shaggy

posted on June 23rd, 2009 by in Article, Video

Reggae and Dancehall artistes have been popular product testimonials on the Jamaican market for quite a while. The latest examples are Serani, Chino and D´Angel representing for Coke Zero (via Dancehall-Mobi).

However – as the official summer time has started in the US and Europe – Jamaican music and Jamaican artistes start to play an important role in these markets as well: In the US, Ini Kamoze´s hit song “Here Comes The Hotstepper” has been featured in a new television commercial for the 2009 Buick LaCrosse (via Dancehall-Mobi). And in Europe (more exactly in Germany), candy company Kinder has hired Shaggy to appear in their latest commercial for a chocolate bar called “Maxi King”. See the – slightly amusing – clip above.

Got any more examples for Jamaican artistes in US/European adverts?

6 comments on “Ad Industry meets Reggae – Serani, Chino, D`Angel, Ini Kamoze & Shaggy”

  1. Afflicted said at 11:34 pm on June 23rd, 2009:

    whut is shaggy bout 80 now?

  2. PJ said at 11:39 pm on June 23rd, 2009:

    Don’t forget the Lee Scratch Perry Guiness ones..those are the best…that shaggy commercial is Horrible

  3. Nais said at 1:44 am on June 24th, 2009:

    “that shaggy commercial is Horrible”
    hatte auch überlegt das zu posten. fieses videol.

  4. Disko T said at 8:28 am on June 24th, 2009:

    @PJ A true. Can´t leave out Scratch. Here´s the Youtube link:

  5. Klouse said at 8:08 pm on June 24th, 2009:

    Wacth Ele’s shoes before they change into “cool” PUMA kicks:

    The Shaggy commercial is the fuckin’ worst thing I’ve seen for a fuckin’ long time…

  6. arnett reid aka chriss iconn said at 6:28 pm on November 23rd, 2009:

    this mother fucking song is very hot

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