Fred Perry is a brand which – in its 100 year history – has been featured in
almost every British youth subculture. From Mods, Suedeheads, Ska/Two Tone, Punk, New Wave, Casuals/Perry Boys, Britpop, Electronic/Rave to the latest Indie revival.
For their current collection, they designed some tees quoting fine Jamaican record label art like Coxsone´s amongst others. In addition, they started putting up special features on “heritage” labels and personalities like Greensleeves, Trojan, and Don Letts as well as free downloads from e.g. Cocoa T, Prince Jammy or The Pioneers.