»A 30-year love affair between Jamaican rudeboys and Britain’s premium sensible footwear«

»Right now you can’t go less than $10,000 Jamaican for Clarks,« says Andre »Popcaan« Sutherland, one of two Kartel proteges, along with Vanessa Bling, who also appears on the single. »It was six or seven grand before the song. It’s been a massive change, that. People feel dem haffi have ‘em.«

Check Jesse Serwer‘s Guardian article for in-debth information about the impact of Vybz Kartel’s Clarks tune released earlier this year on Clarks sales not only in Jamaica but in the US and the UK, too. (via Soundclash)

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